We train AI models on real people based on their real demographics and responses to questions. We call these synthetic populations.
We then survey those individuals to produce predicted survey results.
We don't need to do any magic weighing. Our populations are always perfectly sampled with 100% response rates.
We constantly benchmark our results against real surveys to ensure accuracy.
Use these results to refine your survey ahead of time, getting rid of obvious questions or testing wording to see variations. Or use the results directly! It's great for message testing, product research or anything else you may be wondering about.